Powering a Life Science Lab in the Cloud

AGM, a globally operating digital marketing agency, develops advertising strategies and executes online marketing campaigns for its customers from a broad range of sectors. Their challenge was to determine the best possible allocation of marketing funds among multiple online channels, optimizing the overall effectiveness and return of investment of its marketing campaigns.

Each of the online channels, from search engines to video-sharing and social platforms, provided analytics data in different formats and at different time intervals. In order to implement a data-driven solution that spans all channels, Wolfram Consulting Group’s first task was to build a fully automated data acquisition pipeline and normalize the available information into a representation suitable for computation.

Then, using a multivariate time-series forecasting algorithm tailored for the kind of data AGM provided from their previous campaigns, we developed and tested a tool that could accurately and reliably predict the evolution of the outcomes of the different channels. During the course of an ongoing campaign, this tool was used to propose reallocation of spending over different channels so AGM could dynamically optimize the overall return on investment.

Finally, we extended the algorithm so AGM could either calculate the budget necessary to achieve a chosen outcome KPI or, alternatively, forecast the outcome for a given budget.

Wolfram experts provided AGM with an easy-to-use graphical user interface to explore “what-if” questions and visualize a wide range of scenarios. Our solution for AGM attracted new clients who were seeking cutting-edge approaches to managing their digital campaigns.

Offshore wind is one of the most important sources of renewable energy and a key area of interest for one of Wolfram Consulting Group’s clients. To get a complete understanding of the multitude of factors that contribute to the technical and financial performance of a wind farm, our client’s challenge was to design and develop a complete software package for modeling offshore wind operations.

The model needed to connect a large variety of different data types and determine their effects on each other. Meteorological conditions, equipment reliability characteristics and investment in maintenance resources all interact and can have a significant impact on the profitability of a project, making this a complex modeling challenge.

What they needed was a high-performance computation environment that could provide industrial-grade reliability at scale. Wolfram Consulting implemented an effective software solution that processes meteorological and oceanic datasets, provides robust statistical and analytical capabilities, and adds advanced visualizations.

The client then used Wolfram’s technology to analyze the datasets, deriving statistics and fitting distributions and parametric models to compute persistence metrics—the probability that a given event lasts for a certain amount of time. In addition, time series analytics were used to quickly convert disparate datasets and make them usable by the discrete-event simulation system.

This solution has been deployed in the field to assist and support multibillion-euro development projects in European offshore wind by global energy and utilities organizations.

A major US-based pharmacy chain needed to reliably automate the process of converting doctors’ prescriptions to standardized printed labels that are attached to customers’ prescription medicines. The doctors’ notes, written in expert English abundant with idioms and conventions used in medical practice, amounted to more than 100 million unique strings of text to be processed as a data stream with minimal latency at tens of transactions per second.

The requirements were to accurately determine the true intent of each prescription and translate its often hastily written and confusing language into clear textual and visual instructions for the consumer. To guarantee absolute patient safety, a custom-built knowledge system had to be deployed for validating dosage recommendations, checking for potential cross-interactions as well as minimizing potential risks arising from common misunderstandings. A warning and feedback workflow with human experts in the loop was implemented to resolve ambiguous cases, resulting in 100% accuracy for all accepted prescriptions.

The solution Wolfram Consulting Group delivered to the pharmacy chain was architected on the basis of Wolfram|Alpha, which provided a domain-specific knowledgebase and a natural language processing (NLP) framework that could be extended to master this unusual and complex task. Wolfram Consulting also curated additional proprietary data and incorporated it into the business process. This solution was delivered through an API that could be easily integrated into the client’s existing infrastructure. The solution greatly reduced the cost and time needed to generate prescription labels while ensuring the client’s highest standards for patient safety.